Baotangsoo is a franchise of sweet & sour pork, a very popular Chinese food in Korea. We named this brand as Bao, a Korean word meaning "looking good". Tangsoo means sweet & sour pork in Korean. As usual, we had our first meeting in their shop kitchen in Gangnam so we could have a taste of our client's product. As brand designers, we should always experience the service and product before starting our work. This helps us create the right visual language for the business.
brand naming, identity design, package design, brand application
DATE: February 2019
CLIENT: (주)우성F&S
#naming #logodesign #branding #food&beverage #identitydesign
Baotangsoo is a franchise of sweet & sour pork, a very popular Chinese food in Korea. We named this brand as Bao, a Korean word meaning "looking good". Tangsoo means sweet & sour pork in Korean. As usual, we had our first meeting in their shop kitchen in Gangnam so we could have a taste of our client's product. As brand designers, we should always experience the service and product before starting our work. This helps us create the right visual language for the business.