We created this fruit brand in order to introduce fresh fruits with reasonable prices to the market. We named it with the Italian word, "Fresca" which means cold or cool. Surprisingly there were no other brands using the same name in the fruit distribution category. We then created its identity design and the packaging for the business.
brand naming, identity design, package design, brand application
DATE: December 2017
CLIENT: Fresca
ROLE: Art Direction
#logodesign #branding #identitydesign #packaging
We created this fruit brand in order to introduce fresh fruits with reasonable prices to the market. We named it with the Italian word, "Fresca" which means cold or cool. Surprisingly there were no other brands using the same name in the fruit distribution category. We then created its identity design and the packaging for the business.