For this company, we focused on the founder's 9-year-old yoga studio in Seoul. Due to the founders vast knowledge and experience of yoga, Pilates, tai-chi, and oriental medicine he decided to transform his yoga studio into a heath treatment studio. Pilates was added to better accommodate the health of his patrons. And we developed a new brand identity and name, Aura was created to replace the former yoga studio.
DATE: January 2016
CLIENT: Aura
ROLE: Art Direction
#logodesign #branding #interiordesign #identitydesign
For this company, we focused on the founder's 9-year-old yoga studio in Seoul. Due to the founders vast knowledge and experience of yoga, Pilates, tai-chi, and oriental medicine he decided to transform his yoga studio into a heath treatment studio. Pilates was added to better accommodate the health of his patrons. And we developed a new brand identity and name, Aura was created to replace the former yoga studio.